Welcome To the Horse Websites That Work Blog!
I’m Lynda Nicholson and two of my passions are horses and Internet marketing.
This blog gives me the chance to bring you news, information, stories, jokes and rants about either or both combined.
I have three horses – Boston, Freedom and Templeton – and you can see their photos around on the rest of this site. Work and weather permitting, I try to ride most days. I also have a dog named Jack and a cat named Christy. Oh – and 3 guinea fowl – named guinea 1 through 3
I have two main aims:
- To help the owners of horse businesses to make more money
- To encourage more of the general public to love horses and everything horsey.
I think we’re going to have fun and I’d love it if you become a regular visitor.
Equestrian Website Design:The Busy Horse Business Owner’s Guide To Having A successful Website
As you know, website design for equestrian businesses is what I do. What I also do, is make sure that the equestrian website design works for your business, once it is launched. In other words, it adds to your bottom line!
In the course of my day, I come across many horse business owners who are lost as to how to achieve an equestrian website design that works.
So, I’ve taken 3 of the major factors that make a successful horse website and put them in a report for you. It’s FREE and in plain English, no geek speak here.
Here’s a short excerpt:
Copywriting For Equine Marketing
Are you disappointed with the poor results from your equine marketing and frustrated that you’re not getting the extra customers that you want?
My marketing survey shows that horse businesses are having very different levels of success with the same equine marketing methods. That’s down to how well they are used. It also revealed there are 5 methods that are consistently good for many equine businesses. You can get your own free copy of the survey results.
The Beauty Of Search Engine Marketing For Your Horse Business
I’m sure you use Google or another search engine when you’re looking to buy a product or service. So do your potential customers and clients when looking for your type of horse business.
That’s why search engine marketing – both organic search through search engine optimization and pay per click is so beautiful.
There’s never been another marketing medium that let’s you target so precisely the message you give to potential customers right at the very moment when they are looking for solutions to problems or products and services to buy.
Why Search Engine Marketing Is Much Better Than Yellow Pages
Equine Marketing As An Investment
When you’re marketing your equine business, I want you to see it as an investment rather than a cost to be reduced.
In the 5 M’s of marketing, I explained how important mindset is to being successful. It really can make all the difference.
The Two Ways To See Equine Marketing
Social Media Marketing For Equine & Horse Businesses
Today I want to look at the issue of social media marketing for equine businesses and whether it is likely to give you a good return on your time (if you do it yourself) or a return on your investment if you delegate it or outsource it.
The marketing survey results showed that some horse businesses were having success with social media marketing.
Equine marketing is one of my passions and so I think about it a lot! What makes people respond to one offer and not another? Why do we sometimes feel compelled to buy something we never knew we needed? Why do we put off buying something we know we need?
I wanted to show you all an example of Internet marketing in real life, using the keyword phrase ‘horse marketing‘!
Would you ever sponsor a horse? I have. In fact, I have 2 rescue horses that I now actually own.
As you know, I own an equine web design business. I love what I do, because every day I get to talk to people in the horse industry and I get to help them with their businesses. That feels good, especially in the current economy when times are especially tough for equine related businesses.
But sometimes, I talk to someone and it makes me feel sad….
Starting a Horse Business or Equine Business
It’s really exciting when you are starting a horse business or equine business!
Whether it’s starting a horse boarding business, a horse training facility or a tack store, all new businesses need marketing.
It’s really exciting, but also a little scary! You’ll have a lot to do and you’ll never have the time to do it all.
The 5 Marketing Techniques You Must Know When Starting a Horse Business
This is your chance to get the results of my marketing survey into what really works in equine marketing.
In December 2011, 82 horse business owners completed the survey. I’d like to share the very revealing findings and give you a FREE copy of my detailed 18 page report called “How To Prosper During The Tough Times: Horse Marketing That Works“.
85% of horse businesses reported that times had got tougher which puts much more emphasis on getting your marketing right.
5 particular marketing methods (page 6) stood out as consistently the most effective for horse businesses when done well. In times when every dollar counts, these are the main marketing methods that I believe every equine business should be focusing on to bring in more customers, sales and profits.
To get your free copy please enter your name and email address in the form below.